Big Shock!, one of the energy drink leaders in the Czech Republic, has launched an impressive special edition can to mark the world premiere of another film adaptation from the Hunger Games series: The Ballad of Songbirds and Snakes. In an exclusive movie tie-in, Big Shock! has released a striking limited-edition 500ml can across Czech Republic and Slovakia featuring the bird and snake motif already made familiar on posters promoting the film.
Exquisitely-detailed bird and snake graphics in yellow, gold and orange are brought to life through the Premium Print technology that allows photo-real images to be printed on cans. The striking images glow dramatically against a black background that really makes the can stand out from the crowd; the black shell and tab amplify the premium image and identity.
It’s not just the intense aesthetic that will appeal to the Hunger Games fans. Each limited-edition Hunger Games series can features a coded tab. When the consumer pulls the tab, they’ll reveal a special code they can enter on the brand's website in exchange for virtual Shock! Coins. These Shock! Coins can be used in a draw to win valuable prizes.
As the prequel to the Hunger Games trilogy, The Ballad of Songbirds and Snakes is the fourth installment in the iconic series by Suzanne Collins. The three previous Hunger Games films were released around the world with great success. The film adaptation of The Ballad of Songbirds and Snakes will premiere in November 2023, preceded by a large-scale marketing campaign.
"We always want to support the visibility of our energy drinks through limited editions associated with attractive design," says Jan Kopriva, Big Shock! Marketing Manager. "The Premium Print option gives us exactly what we need to offer a product that is visually interesting and stands out from others."
Jacek Madry, Chief Commercial Officer at Ardagh Metal Packaging-Europe, says: "Big Shock’s decision to use Ardagh’s cutting-edge Premium Print technology brought their graphics of a bird and a snake to life. It is rewarding to see what great promotional opportunities this solution offers."
Filled by Starzinger in Austria, the Big Shock! The Hunger Games can is available now on the Czech and Slovak markets.